Privacy policy

Privacy Policy – Glowline

Last updated: January 9, 2026

We and our partners (including Google) use cookies and similar technologies for personalised and non-personalised ads, analytics, measurement, audience insights, and product development.
Learn how Google uses your data: https://business.safety.google/privacy/

Glowline (“we”, “our” or “us”), operated by Gothenburg Ecom AB in Sweden, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit our website, make a purchase, or otherwise interact with our services (the “Services”).

By using our Services, registering an account, or making a purchase, you signify that you have read, understood, and agree to the collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

Definitions and Key Terms

To make this policy as clear as possible:

Cookie: A small piece of data stored on your browser to remember preferences, provide analytics, and deliver advertising.
Company (“we”, “us”, “our”): Gothenburg Ecom AB (operating as Glowline), responsible for your information.
Device: Any internet-connected device used to access our Services.
Personal Information: Information that directly or indirectly identifies you, such as your name, email, phone number, shipping/billing address, payment information, or IP address.
Service: The website, store, and related tools operated by Glowline.
Third-Party Service: Advertisers, analytics providers, shipping carriers, or marketing partners that help us operate or improve our Services.
You: A person who uses or interacts with our Services.

Information We Collect

We may collect the following categories of information:

Contact details: name, email, phone number, billing and shipping addresses
Financial information: payment card details (processed securely by payment providers)
Account details: username, password, preferences
Transaction information: items viewed, added to cart, purchased, returned, or exchanged
Communications: messages you send us (e.g., customer support inquiries)
Device and usage information: IP address, browser type, interaction data, cookies

We collect this information directly from you, automatically through cookies and similar technologies, from our service providers (such as Shopify), or from partners where you have provided consent.

How We Use Your Information

We use the information we collect to:

Provide and improve our Services: process orders, arrange shipping, manage accounts, handle returns, and improve our website and products
Marketing and advertising: send promotional emails where permitted, display ads on and off our site (including personalised ads), and perform ad measurement and audience insights
Analytics: understand website performance and customer interests to improve user experience
Security and fraud prevention: detect, prevent, and investigate fraudulent or illegal activity
Customer support: respond to inquiries and provide service updates
Legal compliance: meet tax, accounting, and regulatory obligations

Third-party data use (Google and others)

We use Google services (such as Google Ads and Google Analytics) that may process personal data for advertising and measurement purposes. When you give consent, Google will use your data as described here:
https://business.safety.google/privacy/

Other partners may process personal data in accordance with their own privacy policies.

Legal bases (EEA/UK)

Where required, we process personal data based on contractual necessity, legitimate interests, consent (e.g., for marketing and cookies), and legal obligations.

How We Share Information

We may disclose your information in the following circumstances:

With Shopify and service providers: to process payments, fulfill orders, host data, provide analytics, customer support, or shipping services
With marketing and advertising partners: to deliver targeted advertisements (you may opt out; see Rights section)
When directed by you: for example, through integrations or social logins
Within our corporate group or affiliates
For legal reasons or business transfers: to comply with law, respond to legal requests, enforce our terms, or in connection with a merger or acquisition

Shopify Relationship

Our Services are hosted by Shopify. Shopify may process your data to provide and improve its platform and may use interactions across merchants to power features such as fraud detection and advertising services.

Shopify Privacy Policy:
https://www.shopify.com/legal/privacy

Manage rights related to Shopify’s processing:
https://privacy.shopify.com/

Cookies and Advertising

We use cookies and similar technologies to operate our website, remember preferences, analyze traffic, and personalize advertising.

Some cookies are essential; others are used for analytics or advertising. You can manage cookie preferences at any time via the Cookie Settings link in our website footer.

We may use cookies for interest-based advertising. You can opt out via our Cookie Settings link, our Cookie Policy, or by using browser-based signals such as Global Privacy Control (GPC), which we honor where supported.

Your Rights and Choices

Depending on your location, you may have rights to:

Access your personal data
Request correction or deletion
Data portability
Restrict or object to processing
Withdraw consent (where applicable)
Opt out of targeted advertising or data sharing

You may opt out of marketing emails at any time using the unsubscribe link or by contacting us.

California and US State Privacy

We may process personal information for cross-context behavioral advertising (“targeted advertising”). You may opt out via our Cookie Settings link, Cookie Policy, or by using a supported GPC signal. We do not knowingly sell or share personal information of individuals under 18.

EEA/UK Residents

You may also object to certain processing activities and lodge a complaint with your local Data Protection Authority.

Requests can be submitted using the contact details below. We may need to verify your identity before fulfilling a request.

Data Retention

We retain personal information only for as long as necessary for the purposes described:

Order and invoice records: up to 7 years (tax and legal requirements)
Account data: for the life of the account plus up to 24 months
Marketing consent data: until consent is withdrawn

Data is securely deleted or anonymized when no longer required.

Security

We use technical, administrative, and organizational safeguards to protect personal information. However, no system is completely secure. Please avoid sending sensitive information through unsecured channels.

Children’s Privacy

Our Services are not directed to individuals under 18, and we do not knowingly collect personal data from them. If you believe a minor has provided us with personal data, please contact us so we can delete it.

International Transfers

Your information may be transferred outside your country, including to the United States, Canada, or other jurisdictions. Where required, we rely on appropriate safeguards such as the EU Commission’s Standard Contractual Clauses or UK equivalents.

Changes

We may update this Privacy Policy from time to time. Updates will be posted here with a revised “Last updated” date. We will notify you where legally required.

Contact Us

For questions or privacy-related requests, please contact us:

Trade Name: Glowline
Company Name: Gothenburg Ecom AB

📧 Email: info@glowlinee.com
📞 Phone: +46 70 790 73 77

Address:
Ruskvädersgatan 8D
418 34 Gothenburg
Sweden

Contact Form:
https://glowlinee.com/pages/contact

Company Registration Number: 5592406101
VAT Number: SE559240610101

Customer Service Hours:
Monday–Friday, 09:00–18:00 (GMT+01:00, Stockholm)

We do not currently appoint a Data Protection Officer. For all privacy-related inquiries, please contact us using the details above.